![]() ![]() Many large organizations are finding advantages through use of hybrid cloud environments, which offer the ability to host automated services in a protected environment that is still easily accessible. In the case of Starbucks, the coffee chain’s point-of-sale systems’ data warehouse is integrated with a cloud infrastructure which has allowed the company to seamlessly migrate its existing warehouse into an expanded platform that offers insight through big data tools. Organizations are also utilizing the cloud to create flexible assembly models, allowing them to integrate previous investments with current innovations and quickly transform their business models whenever necessary. This is because the cloud provides an effective way to deploy changes in business processes and find new ways to connect with clients, creating a more agile enterprise. ![]() Starbucks has been employing a variety of cloud services for some time now, like utilizing cloud-based email solutions and tying client relationship management tools to data from their loyalty card program. During the recent IP Expo 2014, Starbucks Coffee’s EMEA IT director Robert Teagle discussed how the company is experiencing advantages and maintaining a competitive advantage through the use of cloud services, ComputerWeekly reported. As cloud becomes an increasingly prevalent enterprise technology, companies are responding to the real world advantages it offers to create new business models, enhance client relationships and incorporate employee and partner expertise into operational processes.
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